Owning a small business isn't for everyone. It takes a lot of ambition to start, and more dedication to keep it going.
In fact, 7,000 businesses fail every year in Canada. It's not always because they go bankrupt, sometimes business owners just throw in the towel.
Either way, you don't need to join these statistics!
Learning how to implement effective marketing and growth strategies is vital for every business owner, big and small.
CBD oil is a booming industry in Canada, with plenty of room for new small businesses to emerge. Whether or not they're successful or not is up to the business owner.
Stay Active on Social Media
In Canada, 25.3 million people use social media and social media companies know it. They make billions of dollars by advertising for businesses all over the world.
For example, Facebook makes it incredibly easy to market to people in specific areas. It allows you to run multiple ads daily, weekly, and monthly.
Additionally, Facebook runs analytics on your ads to show you which ones perform the best. They track interactions such as clicks, shares, likes, and so on.
Finally, having a Facebook business page allows you to build followers and therefore, your business. Post at least once a day to keep your business on your followers' minds.
Pack Your Website Full of Content
Search engines like Google use the content in your website to help consumers find businesses based on their searches. The more content you have related to your products or company, the more likely you are to come up in search engines.
Post articles defining your company and products. Additionally, post articles with all types of content surrounding what your business does.
For example, articles boasting the benefits of CBD oil, ways to ingest CBD oils, and what they're useful for is a solid growth strategy.
SEO Like a Champ
Further, improve your growth strategies and your internet presence by learning how to use SEO to its maximum potential. SEO stands for search engine optimization.
We covered adding content to your website, however, SEO is a bit more involved. Using it involves placing specific keywords in your content, including back-coding in pictures and videos.
Use Targeted Advertising
Too many businesses waste time, money, and resources advertising to a large, but generic audience. Smarter advertising and growth strategies involve targeting a specific audience with your marketing campaigns.
For example, Facebook allows you to advertise to specific genders, ages, and areas. It also allows you to target people based on their interests.
Build an Email List
Finally, every business with an online presence needs an email list. Email lists provide easy and (nearly) free marketing.
Encourage past customers, friends, family, and potential customers to subscribe to your business email. Once you have a list, start sending emails with promotions, deals, and free content.
This is a tried and true way of making sales.
Smart Marketing and Growth Strategies
The key to marketing success is understanding what type of growth strategies work and which ones don't.
By now, you probably understand that nearly all business happens online, even for those who own a brick and mortar shop. Without a solid online presence, your business won't stand a chance.
At Cannabis Innovation Group, we have everything you need to get established and start growing!