The cannabis business is hot right now, and there's plenty of room to get fun and creative with the way that you put your products out to store shelves.
In this regard, you will need to be mindful of your cannabis packaging, so that you get the best results. This involves part marketing and part responsibility, so the more you learn about creating quality packaging, the better.
Get started by considering this information.
1. Make Sure You Follow the Law With Your Packaging
The packaging you use for your cannabis is the first step in creating a relationship with the customer.
However, you'll need to stay on top of your legal requirements when it comes to creating your packaging. This way, you won't get hit with fines or have to worry about your product getting pulled from shelves.
According to Canadian law, aside from your company's logo, the packaging should be plain, should not appeal to children or minors, and can't include endorsements or testimonials. Further, the packaging isn't allowed to feature animals or characters, and can't feature marketing that espouses glamour, prestige, or recreation.
These points apply whether you are selling CBD for pain relief or cannabis flower for recreation. Do your research to make sure you're staying in line with Canada's legal requirements for your packaging.
2. Include All Necessary Warning Labels
Marketing aside, you also need to be safe and responsible with the packaging you create. This means including all necessary warnings.
The last thing you would want is to lose your cannabis license because you failed to include the necessary warning labels.
3. Be Mindful of Colour Use
Regardless of what sort of cannabis products you are selling, you'll want to make sure you're choosing the right colours.
Based on cannabis law, you can't choose colours that feature a matte finish, raised or embossed text, or metallic features. Instead, it should be uniform, and should allow room for the barcode placement on one part of the package.
4. Make Your Instructions and Information Plain as Day
Finally, do everything that you can to break down the instructions in clear detail for your consumer. Cannabis for both recreation and medical use is still new for a lot of people, so you need to be sure they are as comfortable as possible using it.
In addition to the right dose and instructions on administering these doses, give your consumers an accurate reading of the THC content, and whether the product leans more Indica or Sativa. You should also include the CBD content, along with examples of the terpenes included, and their effects.
Informing your consumers is a great step in cannabis advocacy, so take every opportunity to educate them on what they're using.
Consider These Cannabis Packaging Tips
These tips will be helpful to you when you need to make the most of your cannabis packaging.
It's always up to you to look into the various ways to take your cannabis business to the next level. Something as seemingly small as packaging can play a huge role in the way that people respond to your product.
Utilize the tips above will be useful in getting you the results that you need.
For more info on innovating your cannabis business, contact us today.