By 2022, CBD revenue is expected to hit $22 billion. It seems that today everyone is using CBD or learning about it. For CBD business owners and those who sell the products, the increase in CBD marketing has increased sales tremendously.
But in an ever-shifting environment, how do you advertise CBD products?
How does the process work and what are the challenges?
From learning digital marketing tactics to discovering how to advertise in ways that will bring in customers and sales, here is your ultimate guide to CBD marketing.
Step 1: Create a Marketing Strategy
Before you dive into CBD marketing, you have to have a content strategy. Whether that’s posting on blogs, having guest writers, using authentic advertisements, paying for platform-generated social media ads, etc., it’s important to know what, exactly, you’re going to do and within what timeframe.
Step 2: Use a Lead Magnet
The problem with CBD products is that many people still don’t understand what CBD is or how to use it. Many believe that the product will get them high; however, CBD has no psychoactive components (which means there’s no chance you’ll feel any mind shifts).
The goal of using a lead magnet is to explain to your audience what CBD actually is and how it can be used. The lead magnet, typically in exchange for an email address, can be a way of pulling potential customers in with the ways CBD can positively affect their lives.
Step 3: Focus on Your Emails
Email can be a great way to promote CBD products. Whether you set up your lead magnet through a subscription/email service to then contact further, or something entirely different, you can use your email as a strong and personal way to advertise.
Step 4: Create Focused, SEO-Friendly Content Writing
Focused content writing is writing that directly relates to CBD products. The content writing should help people understand what CBD is, why it has value/health benefits, how to apply or take it, and where to purchase.
It’s also equally important to optimize pieces for SEO to build traffic.
Step 5. Use Influencers and Ambassadors for Cheap CBD Marketing
Influencers and ambassadors often work in collaborations/partnerships. For free gifts, these people will share and showcase your products on their social media feeds, often helping to boost your following the process.
This is also a great way to save you money on advertising.
Step 6: Create a Community
A great way to build an audience and boost sales is to create a community around your business. Not only is this a great way to help your cannabis company flourish but it grows the network of people who use, understand, and engage with your products.
When you can show your audience that your products have value for them and that you personally care for them, they’ll be more inclined to trust you with their business.
Now You’re Ready to Start
Up until recent years, CBD has had a bad name, but it’s actually not as dangerous or mind-altering as some people believe.
Now that you’ve learned what CBD is and how to sell it, you can get started with tactics for doing exactly that (while saving some money in the process).
To learn more about CBD marketing and browse our selection of products, click here.