Over 22.6 million people in Canada are active on social media. With such a high number of users, it goes without saying that tapping into online markets can only help to boost businesses’ visibility and sales.
When it comes to advertising, though—especially CBD advertising—making sure you’re using social media correctly (and in a smart way!) is of utmost importance.
People tend to have different (and often conflicting) perspectives on what CBD actually is and whether or not it’s legal to advertise it, let alone purchase it. And as popularity for CBD grows, the responsibility to share and educate people on social media does, too.
Whether you’re a business owner looking to help your cannabis company grow or simply curious about the best ways to boost both awareness and sales, here are five tips for CBD advertising on social media and how to make the most of online platforms.
The Truth About CBD
For a long period of time, hemp and cannabis were completely illegal in both the United States and Canada. However, with passing of the recreational marijuana law, CBD is now completely legal and safe.
Also, because CBD doesn’t have the psychoactive components/effects of THC, it’s no longer considered a controlled or harmful substance at all.
Here’s how to advertise it effectively:
1. Don’t Make Medical Claims
Just because it’s legal doesn’t mean it can be advertised as a health benefit or cure. Because CBD isn’t (and can’t be) classified as a medication, the laws about wording and claims are very strict.
Be sure when you’re advertising to use language that’s clear and not saying (explicitly or implicitly) that CBD can “fix” or “heal” any symptoms.
2. Focus On User Experience Rather Than Data
Because CBD can’t be claimed as a medication, it’s important to focus on user experience over effects or potential data. Try to change the wording to say something like, “Users report side effects of…” rather than making claims.
Also, if any specific studies or research are being mentioned, it’s important to cite the sources (especially online).
3. Tap Into CBD Influencers and Ambassadors
An excellent way to market CBD products is to tap into influencers or brand ambassadors. These are people who share posts about their purchases/products of choice to earn affiliate money on purchases, clicks, etc. Influencers/ambassadors are also a way to maximize advertising efforts without spending too much of a budget.
It’s easy to find CBD influencers or ambassadors to share the products for you in exchange for a free gift. This is not only an incentive for them but an opportunity to work with you in the future, which can only help your social media growth.
4. Focus On Genuine Content
In order to make social media advertising successful, it’s important to pay attention to your audience and engaged followers. Creating new and fresh content will entice readers, but building a brand they can trust long-term is also important.
5. Strengthen SEO
A hugely important component of CBD advertising is to make sure that your efforts are optimized for search engines. It’s one thing to create an awesome sales strategy; it’s another to get that content in front of potential users/buyers.
That exposure comes from strong SEO and development.
Now You’re Ready for CBD Advertising
Learning to advertise CBD doesn’t have to be stressful or complicated. Beyond creating genuine content, strengthening SEO, and basing your copy on personal experiences rather than claims, you can share genuine social media content to inform and open conversation (without fear of any legal consequences).
To learn more about CBD advertising and how to properly educate consumers on what cannabis is, click here.