If you're a CBD entrepreneur, you're going to need a way to stick out from the crowd of like-minded businesses.
A CBD company is going to be about branding and marketing in addition to your product. Since your product is about helping people live a more comfortable life, you might even be able to market yourself as a lifestyle brand down the road.
In this post, we're going to help you create a CBD logo. Your company name and your logo are incredibly important to how you'll be perceived by the public. In the world of CBD, image matters and if you don't portray the right one, you'll lose business to a competitor. Let's give your company an image.
How to Create the Right CBD Logo
Creating logos is one of the most difficult things to do for any business. It takes creativity but also a strong business acumen to be able to envision something that works and then bring it to life. The logo represents your company, so give it a lot of thought and throw a lot of ideas at the wall; something will stick.
Consider Your Brand
When you're starting a CBD company, you've got to consider your brand. Your logo and your brand will go hand in hand. As with many other industries, CBD branding is going to require a lot of market research.
Check out what other cannabis and CBD companies are doing with their branding and turn yourself into a critic. What's great, what's wrong, and where are the holes in the market for you to push your company into?
You want people to relate to your brand, so it's important to consider outside influences as well since many CBD users aren't necessarily cannabis users.
Start With Something Simple
Remember, start simple and build up from there. All of the best logos in the world are incredibly simple when you really look at them. That's what speaks to people in the most profound way.
There's a huge difference between keeping it simple and being lazy. Put a lot of thought into the logo and add a lot of colour and flair to it, then figure out what you can strip away to create something simple, but unique.
Originality
When you're researching and looking at other brands, both inside and out of the CBD world, it's easy to absorb ideas subconsciously. You want to maintain your originality throughout the creative process and you definitely don't want to be seen as ripping off another brand.
Work with a great artist/designer to create something great and when you think you've got it, go back and look at all of those brands that you researched initially to make sure that yours is original. If you can look at it and know that it stands apart from all other brands, then you've found your logo.
Let Your Brand Loose
Finding the right logo and branding approach is always one of the toughest parts of starting a business. You can have a really great product and a great business philosophy, but if your branding doesn't nail it, you might fall flat.
Use these tips to create an unmistakable CBD logo then let your brand loose on the world and watch the likes, views, followers, and most importantly money, roll in.
If you found this article helpful, come back and visit the Cannabis Innovations Group to read more about all things cannabis, hemp, CBD, and THC.